Guowei(George)　Zhang　

Rm.201,　Bldg.18,　Block　of　Materials,

Ming　Guang　Cun　,Beijing,　100088

86-10-66802266　

Education

Fudan　University　Shanghai,　China

1992-1996　

Bachelor　of　Business　Administration,　Marketing.

Ranked　first　in　class　in　Junior　and　Senior　years;　Recipient,　merit-based　First　Rank　Scholarship.

Editor-in-chief　of　University　Newspaper,　Fudan　Society.

1996　class　president　to　Business　Administration　and　Finance　Department.

Nanchang　Wenhua　Middle　School　Jiangxi,　China

1989-1992　

Chairman　of　Student　Union

English　Skills　

Fluent　in　spoken　and　written　English

TOEFL　score:　650

GMAT　score:　740

Experience

China　National　Technical　Import　and　Export　Corporation　Beijing,　China

1998-2000

Senior　Project　Manager,　Power　Projects　Division

Conducted　market　research　and　competitive　analysis,　identified　new　business　opportunities,　and　co-designed　strategic　plan　to　increase　division's　annual　sales.

Provided　financial　advice　to　clients　on　optimization　of　$500MM　foreign　funds.　Analyzed　foreign　exchange　exposure　and　formulated　hedging　strategies　using　currency　swap　and　forward　contracts.

Managed　international　competitive　bidding　and　direct　contracting　for　power　generation　equipment　procurement.　Evaluated　counterparty　credit　in　transactions.

Negotiated　equipment　import　contracts　up　to　$300MM　with　leading　global　manufacturers,　resulting　in　price　reductions　of　up　to　$3.5MM　and　gross　profit　of　$5MM.

Unilever　(China)　Ltd.　Shanghai,　China

1996-1998

Assistant　Brand　Manager,　Sunlight　Detergent

Developed　and　implemented　market　entry　strategy　allowing　successful　product　introduction　to　low-end　consumer　segment　of　China　(70%　of　total　population).　

Test　marketed　the　brand　in　a　13MM-population　area　and　gained　14.7%　volume　share　in　3　months.

Designed　extensive　distribution　network　for　nationwide　rural　penetration　that　gained　48%　weighted　distribution　within　3　months　in　test　market　area.

Developed　10-year　business　strategy　to　determine　long-term　profitability　of　the　brand.

Achieved　brand　cost　reduction　by　eliminating　operational　inefficiency　and　modifying　formulation.　Resulted　in　reducing　costs　by　35%　compared　to　competitors'　brands.

Marketing　Executive,　Detergents

Collaborated　with　Coopers　&　Lybrand　consultants　on　a　strategic　study　of　mass-market　detergent　opportunities　in　China,　which　led　to　a　major　brand　development　project　for　the　company.

Planned　annual　brand　activities.　Forecasted　and　controlled　advertising　and　promotion　budgets.

Designed　and　administered　market　research　projects.　Analyzed　results　and　developed　recommendations　for　use　in　strategic　planning　and　product　modification　decisions.

Supervised　and　briefed　advertising　agencies　and　market　research　companies.　

Coordinated　internal　functional　departments　to　achieve　project　market　share　and　revenue　targets.

Additional　Information　

Published　writer　of　short　stories　and　prose.　

Associate　degree　in　Advertising　Design.

Enjoy　cooking,　dancing,　travel　and　movies