RL3

Dear Admissions Officer:

I am very happy to recommend to you Miss Li Yan, an excellent employee of our company. Although Miss Li is only a part-time insurance agent in our company, in the three years of her being with us, she has accomplished splendidly in sales promotion. While acquiring the qualifications of a professional agent for herself, she has made outstanding contributions to our company in terms of sales reform and development of new products. Therefore, I think she has got all the potentials for a fine professional administrator. Miss Li has chosen judiciously to take your university’s MBA courses and major in sales management. She is beyond any doubt an excellent applicant.

Miss Li is particularly talented in marketing. She has impressed me deeply with her inspiration and creation in that respect. She distinguishes herself in two performances while working for our company. Firstly, she designed and developed the mortgage insurance for the Shenzhen household appliance and durable goods two years ago, which enables the Shenzhen residents to by high-grade bulky goods through mortgage. It has made radical changes in the way of purchase and opened up new ground in that area for our company. Moreover, it has supplied us with theories and experiences for a large-scale promotion of this kind of insurance in the future. Secondly, Miss Li proposed and put into practice a sales model of setting up insurance service station with the cooperation of the property management company of a house estate. Her innovation has produced big profits and is valued tremendously by our company. It was named “Star Program” and has been extended throughout the city, creating good results in many house estates.

As a part-time agent, Miss Li has achieved more than full-time workers due to her persistent pursuit of her goals, her strong will and exceptional ability to do independent work. Miss Li came to work for our company for the purpose of practicing what she had learned about business management and sales promotion and gaining all kinds of experiences. In the three years of working, she has been absorbing new knowledge conscientiously and keeping communications with her colleagues. She has made unremitting efforts to learn and to do her job until she is satisfied with the results. Besides working, she also published, in the company’s internal journals, papers like “An Analysis of oligopoly market and the insurance competition of the Shenzhen automobiles”. In a word, Miss Li is one of the youths I have met with greatest drive and ideals.

With Miss Li’s character, her team spirit, enthusiasm and capacity for management and relating to people, I think she has all the essential qualities for an excellent enterprise administrator. If she could have further education and experience, she will ultimately become an outstanding entrepreneur. That is why I am willing to write her this vigorous recommendation. It has been a great pleasure of mine to work with Miss Li and I am positive that she will bring something new to your team.

Sincerely yours,