2. Writing What You Think They Want To Hear

"A lot of people assume—incorrectly—that's we're looking for a love letter," says Wharton's Caleel. While he says his office stresses this point "until we're all blue in the face," every year applicants still try to second-guess the admissions committee by writing what they think is the "correct" answer, losing their own voice in the process.

The tip-off, Flye says, are essays that sound "almost too crafted," and interviews that sound "almost scripted." Soojin Koh, interim director of admissions at the University of Michigan's Ross School of Business, says she sees candidates every year who opt for memorization instead of self-reflection. "They try to regurgitate our viewbook and Web site, repeating back our own buzzwords," she says.

Carrie Marcinkevage, MBA admissions director at Penn State's Smeal College of Business, says such "obvious schmoozing" is one of her biggest pet peeves: "If I read one more essay that says, 'If I didn't have to work for a living, I'd do volunteer work'—when the person has no background in volunteerism, or 'I would travel because I want to see the many diverse cultures of the world'?quot;"

3. Getting Too Personal

On the other hand, telling the admissions committee just what they don't want to hear can be a risky strategy as well. While there's no consensus among admissions officers about what topics are off-limits, a good general rule is that if it's inappropriate for dinner-party conversation, it probably doesn't belong in your B-school essay.

Martinelli says the key question for her is, "Is it relevant?" In general, she cautions applicants to avoid the victim mentality in their essays. Bringing up a difficult situation—for example, a close friend's stint in rehab—could offer real insight into an applicant's character. Or it could just reflect poorly on it. "If it doesn't relate, we would question the judgment," says Caleel.

Laurie Stewart, executive director of admissions at Carnegie Mellon's Tepper School of Business, says candidates should also use caution when they list their personal Web sites or blogs on their application, because admissions officers will visit them. If what they find are pictures of you doing keg stands with your buddies, that might reflect poorly on your judgment, Stewart says.

Lack of judgment is also a factor in the admissions interview, when Coyle says that asking too many personal questions of an interviewer (for example: "Are you married?") is inappropriate. While prospectives might feel pressured to ask questions of the interview like in a normal conversation, "an interview really is all about the applicant," Coyle adds.

4. Obvious Resume Padding

Overinflating titles, responsibilities, or hours put into work or extracurricular activities can get applicants in trouble. Admissions officers read so many resumes that they've got a pretty good handle on, say, what a first-year analyst does, and what their career trajectory looks like. "If someone is a relatively recent college grad, and they're suddenly saying they're at a managerial level, that's a red flag," says Carmen Castro-Rivera, director of Master's admissions at Purdue's Krannert School of Management.

Martinelli says applicants who say they work 80 hours a week and spend 30 to 50 hours on extracurriculars make admissions officers wonder, "Is that actually possible?" Ballenger says she's also suspicious of extracurricular activities that all have a start date of 2006 for a 2006 application, or of a long list of organization memberships without any leadership roles. Flye says it gives her pause when an applicant doesn't mention a seemingly significant activity or leadership role elsewhere in their essays or interview.

5. Title-Shopping

Most schools strongly suggest—if not require—that you get a recommendation letter from your current supervisor. And all B-schools prefer that recommendations come from someone who knows you well in a business—not a personal—context.

What's even worse are recommendations from people who barely know you at all. Julie Strong, senior associate director of admissions at MIT-Sloan, says her office once received a letter from a country's prime minister that commented primarily on the prominence of the applicant's family—not about the applicant's specific abilities.

Caleel says Wharton "actively discourages" that kind of title-shopping, and adds that a recommendation from a CEO or a congressman who can't speak in detail about your work won't impress the admissions committee. "Choose your recommender based on how well they know you, not their prestige factor," says Harvard's Britt Dewey. "If all they can say is 'John lived next door to me and cut my grass,' or 'He was my son's best friend in college,' that doesn't help at all," says Rivera.

6. Playing Alpha-Dog

Coyle admits, "It's a tricky thing, striking the right balance between being confident and a good self-promoter without being arrogant and over the top." But being too intense—or even worse, condescending or rude—is no way to win points with the admissions committee (see BusinessWeek.com, 7/31/06, "When 'Persistent' Becomes 'Pushy'"). "We're a very team-based learning environment, and we want people who interact well with others," says Caleel. "We don't want someone who's just here for themselves."

Rivera says her office doesn't look favorably on alpha personalities that intimidate and exclude other people. Much of that comes through in the interview portion of the application process, but admissions officers scour essays for clues to your personality as well. For example, using "I" in situations where "we" would be more appropriate is one potential sign that a person overemphasizes personal rather team wins, says Garza.

But of course, there's no magic number of "I's" and "we's." And Koh says the converse is equally problematic. "Overusing 'we' can raise questions like, 'Well what did you do? Are you taking credit for your team's success?'"

Garza also says that how a candidate discusses promotions at work can show a lot about their motivations—overly stressing financial and material gains is a sign that someone might care a little too much about power and wealth. Criticizing or blaming other people for your failures doesn't typically go over well, either. Flye's advice: Keep it positive. "We want confident people who can attack problems and questions, not attack each other."

So before you sign and seal that application, check to see if you've committed any of the above transgressions. Remember, B-schools admit offices have seen lots more applications than you have, and admissions officers have a finely-tuned ear for inauthenticity. The bottom line, B-schools say, is that they want to see the real you—not the person your application says you would like to be.

B-SCHOOL NEWS
By Kerry Miller